Tuesday 20 March 2012

~.. faSt fOOd ..~


The history of BURGER KING is discover when James McLamore and David Edgerton was opened their first restaurant in Miami Florida in 1954. They create the vision that they want to make extensive experience in restaurant business by offering reasonable price quality of food, serve quickly, in attractive and clean surrounding. In 1957, America was introduce their signature items of the Original WHOPPER Sandwich, it was selling for only 37cents. It was an instant sensation and unexpectedly it become their premier product. The excellent success of early restaurant was become the BURGER KING concept successful franchise. Then, the concept was spread rapidly through the 1960s. The first international restaurant was opened in Puerto Rico.


       The signature item that was be their special meal that offered in the Burger King is the Whopper. The Whopper was the one and only sandwich. But it was grill that you cannot expect it will become the great tasting burger.They have 112 gram of flamed-grilled beef patty, juicy tomatoes, fresh lettuce, creamy mayonaisse, ketchup, crunchy pickles, and onions in only freshly soft sesame seed buns. Their price can offered in ala carte, medium set and large set with different prices. For the Whopper, they still consider about the nutritional information such as energy, fat, carbohydrate, protein and salt. So, the customer do not worry about the nutrition that have in that burger.


         The types of product that was offered in Burger King at Malaysia which is, they serve the Burger that include beef, fish and chicken. The next product is Side Order which is include the Onion Rings, Chicken Tenders, fries and others. They also have the treats like pies, sundae's and ice creams. They also serve the Kids Meal and Drinks. So, the customers can choose that type to satisfy their taste.


        The Burger King Restaurant also do their promotion that can attract more people to come to their restaurant.They was improved their promotion from time to time. For example, they promote the Chicken Fiesta Meal for only RM29.95 exclude the tax. In the Chicken Fiesta Meal, they have serve the 3 x Chicken Royale, 6 pcs Chicken Tenders, 3 x French Fries(M) and FREE Coke 1.5L. So that, the people can enjoy their meal with their family and friends.